Ector The Protector Bear

The first toy that protects children from smoke.

HEALTH / PRODUCT INNOVATION / DIRECT

  • Role Creative / Creative Supervisor / Art Director
  • For Roche – Italy
  • Date 31 May 2017
  • Type Product Innovation / Direct / Infant Toy / Prevention Campaign / Health
  • URL ectortheprotector.com
  • CANNES LIONS 2018 1 Shortlist
  • EUROBEST 2018 1 Shortlist
  • ADCI AWARDS 2017 2 Silver & 1 Bronze
  • DISRUPTION AWARDS Honorary Award
  • NC AWARDS 1 Gold

THE FIRST TOY THAT PROTECTS CHILDREN FROM SMOKE.

Demo

Technology’s sketches by Fablab

Website

Packaging

Results

Casemovie

Board

Peluche company: Trudi Italy
www.trudi.com
Engineering technology: Fablab
www.thefablab.it
Production Company: The BigMama
www.thebigmama.it
Director: Nico Malaspina
2nd Director: Gianpaolo Gelati
3D Studio: Monkey Talkie
Photography, 3D e CGI: Cirasa Studio
www.studiocirasa.com
Music: Alessandro Branca – Human Touch
www.htmusic.it
Client:
www.roche.com
Agency:
TBWA & Integer Italy