Daily Gym Project

PRODUCT DESIGN / ENTERTAINMENT

  • Role Creative / Art Director / Graphic Designer
  • For Fitbit – Italy
  • Date April 2016
  • Type Product Design / Entertainment / Graphic Design / Outdoor
  • ADCI AWARDS 2016 1 Shortlist

Fitbit is an American company, known for its activity trackers that measure data such as number of steps, sleep quality and other personal metrics via wireless and wearable devices.

Fitbit products

Film 1

FIND YOUR FIT.

Film 2

On the occasion of Milan Design Week 2016, we reinvented the concept of sport using 4 objects of everyday life.

The project

Book-Lifting

Skipping-Headphones

Kettle-Bag

Squat-Lounge

Casemovie

Board

Fitbit stand during Milan Design Week 2016

Designer: Michele Menescardi
www.michelemenescardi.it
Client:
www.fitbit.com
Agency:
TBWA & Integer Italy