Shave Artists

GRAPHIC DESIGN / DIRECT

  • Role Creative / Art Director / Graphic Designer
  • For Proraso – Italy
  • Date 2016 / 2017
  • Type Graphic Design / Direct / Packaging / Crafting / Illustration
  • Collage Artist Nazario Graziano

Founded by Ludovico Martelli in 1908, Proraso is one of the oldest self-care and shaving firms in Italy. For three generations, it has been a hallmark of quality and authenticity.
Shaving is an ancient art, of touch
and sensitivity, something that Proraso understands: it has become a passion, a moment
 of pure pleasure and self-care,
 a ritual to start the man’s day.

Film

“Shave artists” is the collection born from the collaboration between Proraso and Nazario Graziano, an Italian illustrator and collage artist. A tribute from Proraso to the world of barbers, with whom they have constructed the history of Italian shaving.
The kit consists of: poster, pack and deck of personalized playing cards.

Poster

“AD ONOR DEL MENTO” – “TO HONOR THE CHIN”

Box, packaging and cards

Box

Box set

Packaging and cards

Cards

Card set

Retro Packaging

Board

Collage Artist: Nazario Graziano
www.nazariograziano.com
Client:
www.proraso.com
Agency:
TBWA & Integer Italy