The association L’Amico Charly was born in 2001 in Milan following the tragic death of 16-year-old Charly Colombo. This non-profit Italian organization deals with prevention of youth problems through educational, training, assistance and support projects for adolescents to help them express themselves, solve problems and believe in their abilities in collaboration with institutions, schools and families.
Adolescence is one of the most critical periods in life. Teenagers is facing usually daily problems and doubts, where the answer is mostly negative. For that the print campaign use the horizontal format of the page to play with the movement of the head while reading.
Interview to Federica & Luca - 26th March 2012
Copywriter: Luca Pedrani
GREY Worldwide Italy